How to you feel about this? I am feeling a bit mixed myself. I have nothing against Brad Pitt himself, but for Chanel to go SO commercial seems a little strange. Did you know this is the first time the French fashion house used a male to promote a female perfume? A little random right?
I also just miss having real models in ads and not celebrities taking over the pages of my fashion magazines. I don’t know about you, but remember when you didn’t associate a brand with a celebrity? Did that make you like the brand more or less? Did you actually create your own opinion about that brand? I find now brands choose celebrities too boost their profits and create a customer base they never had before. What customer is Brad Pitt going to gain for Chanel? Will Brad Pitt make you run out and buy some perfume? We can look forward to seeing Brad’s ad later in the year.